Welome to EpiCraft – Next EpiSummer Cohort Opens Soon – Follow for dates and enrollment alerts.
Where Insight Becomes Story
Transform health data and insights into compelling, culturally relevant campaigns. Learn the frameworks, tools, and habits that move communities to action.
About EpiCraft
EpiCraft is a signature course created by Deidre Sully, MPH, PMP, offered through Columbia University’s EpiSummer. It’s a hands-on intensive that teaches practitioners to turn public health data into clear, ethical, and impactful communications.
- Data interpretation for problem & audience definition
- Ethical, culturally grounded message design
- Behavior-change models: HBM, TPB, Diffusion
- Digital channels, light AI, and evaluation basics
QUICK FACTS
| Format | Live online (Synchronous) |
| Length | 8 hrs (2 classes, 4 hrs each) |
| Level | Intermediate |
| Instructor | Deidre Sully (Yaffe) |
Why EpiCraft?
Budgets are shrinking, datasets shift overnight, and digital tools evolve weekly. EpiCraft equips you to adapt—grounding creative strategy in epidemiology, ethics, and community insight.
Turn data into direction
Translate surveillance data into clear problem statements, target segments, and message priorities.
Design messages that land
Use HBM/TPB/Diffusion to shape copy and creative that respects culture and literacy.
Measure & Iterate
Build lean monitoring: simple surveys, basic analytics, and rapid iteration loops.
Explore EpiCraft Resources
Free Downloads
Full course content lives behind Columbia’s EpiSummer portal. These are teasers and companion assets.
DSPHC Blog Series
Designing for Equity
Short practical reads on general public health topics, cultural framing, AI ethics, and clear communication.
COMING SOON
When the Data Disappears
A field-ready guide for building campaigns even when datasets are removed or defunded.
COMING SOON
Smart Health Campaign in 5 Steps
A quick-start framework for defining audience, message, channels, and evaluation loops.
Bring EpiCraft to Your Organization
Custom trainings, guest lectures, or campaign design consults for teams. Blend epidemiology, creative strategy, and ethical communication tailored to your context.
FAQs
Do I need prior epi experience?
No. The course is beginner-friendly and focuses on applied skills.
Is this the full course?
The full course and materials live behind Columbia’s EpiSummer portal. This page offers teasers and companion resources.
Will I leave with usable materials?
Yes—message box drafts, a campaign brief outline, and an evaluation starter.
Can you train my team?
Yes—request a custom session and we’ll tailor content to your organization.
Testimonials
WHAT EPICRAFT STUDENTS ARE SAYING
“… Provided relevant examples and she set up different teams for us to work on examples.”
“I enjoyed hearing feedback and
learning from the professor and other students in the class.”
“The sessions were very practical and the class size was small enough to ensure participation of everyone and practice.”
Stay in the EpiCraft Loop
Get updates on new EpiCraft resources, upcoming EpiSummer cohorts, and occasional free mini-lessons on data-driven health campaigns.